Are You Letting Perfection Paralysis Stop You From Promoting With Video?

I have a client who really, really wants to start making

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promoting with videoI have a client who really, really wants to start making videos to promote her writing. That’s great! I really love a motivated client. At our last session, I asked her how the promotion videos were coming. She told me she had been stuck in “research mode”. She had been watching videos, but hadn’t done anything about making a video of her own.

She was stuck in perfection paralysis.

She had been watching professionally produced, big budget videos. The fancy production had her stuck because she knew she couldn’t create anything to compare with those videos.

However, even professionally produced videos can miss the point. Book trailers one purpose is to promote the book. If you check out this website, you’ll see that even some of the studio productions lose site of there purpose which is promoting with video. Pay close attention to the category “least likely to sell the book”.

My client had been watching the wrong videos. There are lots of videos on the web that will give you the courage to start making your own.

Here are a few tips to help your videos stand out from the crowd.

  • Practice
    • The first video you make will be your worst. You’ll improve with practice.
  • Know your purpose
    • Are you promoting a particular title or are you building a relationship with your readers?

The most important reason to create videos is to build a relationship with your readers and potential readers. An excellent way to reach your readers is to appear on camera. Seeing you and hearing your voice will engage your reader in an intimate way.

Here are a few tips if you are going on camera.

  • Comb your hair
    • Some people look as if they’ve filmed their video as soon as they got out of bed.
  • Wear solid color clothing
    • Some folks wear wildly patterned clothing that causes the picture to vibrate.
  • Smile
    • Picture a specific reader. Talk to that reader as you would talk to a friend.

Don’t let perfection paralysis hold you back. The more videos you do, the more comfortable you will become.

Click here to get my short report about how to improve your videos.

Get started. Make a practice video today.

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